Our Review of Shoedazzle
ShoeDazzle (located at Shoedazzle.com) is led by Kim Kardashian who is the Co-Founder and Chief Fashion Stylist. They were the very first online shoe club and remain one of the top clubs to this day. Kim Kardashian and her stylists have put together a trendy line of shoes, bags and jewelry to choose from. They have most definitely made an impression in the fashion world with their affordable shoes, bags, and jewelry offerings ($39.95 with free shipping).
Memebers who have purchased one or more items get selections from the Shoedazzle style experts each month that are picked based on the users own personal tastes. Before signing up, Shoedazzle requires you to take a fashion quiz that is used by their style consultants to help them determine what your tastes are and what types of shoes they should pick for you month after month.
This review is going to take an in depth look at the whole process. Feel free to skip to the conclusion if you just want to read a quick overall summary.
How Shoedazzle Works
The first step is taking the Shoedazzle quiz, where you take a short multiple choice quiz and choose from various shoe styles, wardrobes or celebirty looks that you like best. Within a day you’ll receive an email to notify you that your stylist selections are ready in your showroom, however certain items will be available to purchase immediately if you see something that catches your eye. As of our latest update, Shoedazzle was still offering a discount of 50% off for very first purchase.
ShoeDazzle works very similar to the rest of the clubs that we’ve review and follows the same type of membership system. After your initial purchase you automatically become a preferred member and Shoedazzle’s style consultants will choose new selections for you at the start of each month based on your style profile.
As of April 2012 ShoeDazzle no longer requires their members to login at the start of the month to skip the month if they do not wish to make a purchase. Instead, now at the start of each month you can either purchase one of your selections, request alternates, or do nothing and wait until next month. No need to “skip the month” anymore!
So really, there is no reason to cancel your membership, but if for some reason you find that you do want to cancel your account, the only way to do so is by calling their toll free number and doing it over the phone. It would be nice if they allowed you to cancel online or by email but unfortunately at this time calling them is the only option.
Shoedazzle.com Website and Shopping
Shoedazzle’s member area or “Showroom” as they call it, is nice and easy to navigate. The shoes are shown clearly and the pertinent information is available to help you decide what item best fits your needs.
The photo above shoes you the details that are available for each item.
- High quality zoomable photos showing the item from different angles
- Details and a description of each item
Although there is enough information to get a good feel for the item, we found the Shoedazzle Showroom to be a little bit lacking. ShoeDazzles sizing chart where members are able to give details on if shoes fit too big or small was not as detailed as JustFab and the reviews themselves are all displayed on individual pages making it a little harder and time consuming to read through them all. Two additional things that we loved from JustFab were the video of a model walking in their shoes and a celebrity view; either of which ShoeDazzle does not have.
Shipping & Returns
ShoeDazzle offers free shipping both ways to the 48 Contiguous United States (Alaska, Hawaii, APO / FPO addresses, US territories and Canada is $9.00) and returning or exchanging items is very easy. If for any reason you want to return or exchange an item you simply call and you’ll be able to send your item back. You’ve got 30 days from the date of delivery in order to request a refund or exchange. If you are returning an item and don’t wish to exchange it for a new one, you’ll get a store credit. If you want cash instead of a store credit they will charge you a $5.95 restocking fee.
We’re based out of Denver, Colorado and every order we’ve made so far has gotten to us quickly within 3 business days. They were all packed and wrapped nicely with a snazzy looking box.
ShoeDazzle does offer shipping to Canada, however they have closed their UK operations and no longer offer their shoes to the UK. For you Canadians out there, we did a test run on their shipping to Canada and found the whole process to be quite long and expensive if you need to make a return. It took just under three weeks to get a pair of shoes shipped to Toronto, Ontario. We sent them back for an exchange on March 7th and as of this May 3rd update, our new pair still has yet to arrive. We’ll update this review as soon as it gets here.
It all comes down to the shoes. If your name is Shoedazzle you better be able to wow us with your shoes! So, do Shoedazzle shoes make the grade? The shoes we ordered and tested out were good. The overall quality and comfort of the styles we selected were within range for the price. There were some slight issues with fit, and quality control might have been a little lax, as we did find some glue issues and a few loose stitches. Checking in with member reviews and social media, they seem to agree – Shoedazzle does a pretty good job for $39.95, but could do better with their quality control.
Having said that, for the price we still think that you can’t go wrong. Here are some reviews from actual ShoeDazzle members:
“I’ll try to keep this fair and quick. Pros …The material is very beautiful. They are ever so comfy. They were only 39.95 But look like an easy $150. CONS My right shoe has excessive glue on it. I only mention it because the glue has a slight shine to it. It isn’t horrible but it was the First thing I noticed.”
“I love these shoes, tried them on as soon as they were delivered. They are better than I can describe. The picture does not do them justice. I am a teacher so some shoes I cannot wear all day, but these are some I can, comfortable!”
“Oh my goodness, I tried on this shoe, and boy I can’t wait to wear them. The shoe detail of sparkle is phenomial!..My male friend was a witness. These shoes will be on the side of my closet with my favorites!”
Can’t say enough great things about this shoe! Style, class and just the right touch of sass. Fits great, is comfortable and looks incredible. The fact that buying it helps a great cause makes them even better! Definately a year round wearing shoe. You won’t regret buying these!”
“I always feel like I’m wearing Chanel when I wear these classic black quilted boots. If you want champagne taste on a shoestring budget, this is the perfect pair of boots for you!”
“I love the look and feel of these boots. They are really gorgeous, sophisticated and very comfortable. But, the heel is very weak. I wore the boots ONCE and by the end of the day the heel had worn down and the metal pin was showing. I normally only change heels once a year, not after one wear. Very disappointing.”
“I really like Rhoda, I own the red pair and they are a very classy red shoe. They are very comfortable for me wear the platform on the shoe makes it feel like it is not a 4inch heel. My go to shoe for a great night out or to dress up an outfit.”
“These heels are absolutely stunning. They’re my grown-up Dorothy shoes! They are incredibly comfortable as well, which I was surprised about. They’re easy to walk in, and the patent finish is so luxe.”
The ShoeDazzle style consultants have done a a great job picking out stylish merchandise for us to try. We’ve felt that each month the shoes we’ve seen pop up in our showroom have matched our profile fairly well and we’ve been happy with the variety. Even though we’ve noticed the odd issue here and there, the overall quality of the shoes themselves was good for the price range.
When you’re dealing with any type of online clothing or shoes shopping, customer service is huge. Its inevitable that at some point you’re going to have to deal with customer service to return or exchange an item due to it not fitting properly. ShoeDazzle offers customer service by email and phone. Their telephone hours are Monday to Friday from 7AM to 5PM PST.
For our test run with ShoeDazzle we called their toll free number to cancel our membership with them. There was a short wait time just under a minute and the customer service rep seemed very friendly and nice. Cancelling our membership wasn’t a huge difficulty at all. We were met with several questions about why we wanted to leave and we were offered some specials to stay, but in the end, after explaining the opt out procedure again she agreed to cancel our membership.
Shoedazzle also offers other items aside from shoes including handbags and jewelry. You’ll find some nice looking handbags that closely resemble higher end bags and at a distance might pass for more expensive items. We did not purchase any items other than shoes however we’ve seen some fairly positive reviews throughout the ShoeDazzle.com website and their Facebook page for their handbags. We did notice some complaints here and there about jewelry arriving to customers broken which concerned us a little. Here’s a quick look at some items along with customer reviews for them:
“I bought this bag because of the fabulous red color. I have to say that I have no complaints. However, the bag is only a week old now. Unlike the other reviews I don’t have a problem with it keeping its boxy shape. It goes great with some jeans and booties. Overall a great bag to have in your collection if you are looking for a pop of color.”
“This is my 2nd SD Bag. I am very please with the style, material. I have had so many compliments on it all ready. I wish the sides were a bit stiffer to hold its great shape, but I love it anyway!”
“The bag looks good, although it’s much smaller than I thought (should have paid more attention to the dimensions!) and doesn’t seem to be high-quality craftsmanship. But what do you expect for $40? It arrived promptly and I do like the detailing on it. Definitely keeping it, but it’ll be an every day bag, not a special occasion one.”
“This bag is the perfect size. It’s not so big that I fill it too full and it’s not so small I can’t fit everything I need into it. There are loads of pockets to hold everything both inside and out. And it’s very versatile with the multi-way shoulder strap.”
“I have received numerous compliments on this set after pairing it with the perfect purple top. Great deal for the set. My daughter absolutely loves it and wants one. It came boxed very carefully which I appreciate.”
“After waiting to receive the necklace, it came broken, and I got very disappointed. For the first time Shoedazzle disappoints me. ”
“My necklace arrived in three pieces. The bracelet is beautiful, but this is the second time I received SD jewelry in damaged condition.”
The ShoeDazzle.com website has some more great features and extras that we love:
Shop With Friends: By connecting through Facebook you’ll get access to and be able to purchase items from your friends Showrooms. You can also get access to the ShoeDazzle personal stylist showrooms and read their tips for that months styles.
Social Media: ShoeDazzle has an excellent Facebook community which can be very helpful when choosing what shoes to buy. You can log on to see what other members think of certain styles or even view photos from other members occasionaly.
Dazzle Deals: ShoeDazzle loses some points here for completely getting rid of their Dazzle Deals feature for no particular reason. We really liked some of these deals and were pretty disappoined when they decided to close their weekly flash sales all of a sudden.
While we do love some of the extras, we can’t help but wish that ShoeDazzle offered a little bit more to their customers. Even making it a little easier to get free credits would be a start. In our JustFab vs. ShoeDazzle comparison you’ll see that we found it to be much easier to get free credits on JustFab. Your credits also have a longer expiry date on JustFab too, which is nice if you don’t buy things that often.
Shoedazzle is a strong company with a very nice selection of shoes. Here is what we love the most about Shoedazzle:
- You’ll find a huge variety of new styles each month and the price is right at $39.95 for each item.
- Members on ShoeDazzle no longer are required to log-in and skip the month if they decide not to purchase anything.
- Stylist selections have been good and insightful.
- The shoes themselves are comfortable, and with a few slight exceptions they’re made well at their price level.
- Customer service is solid.
- If you are looking for other items, you can find more than just shoes. Their handbags and jewelry seem to be very stylish and trendy.
We are a bit disappointed in that since we created this site ShoeDazzle has not done a whole lot to spice up their offerings. Instead, it appears they’ve taken a step back by eliminating sales to the UK and removing their flash sales area. But overall,Shoedazzle still has some nice deals, trendy selections and you’ll find some really cool shoes here for a good price. Before you sign up, you may want to check out our ShoeDazzle promo codes page to see what kind of discounts are available. If you’re ready to sign up already, visit Shoedazzle.com today to try it out for yourself!